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《原神》×脆脆鲨联动上线，高可玩性产品设计获好评

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《原神》×脆脆鲨「咔嚓咔嚓 脆享乐园时刻」联动已于3月27日正式开启。相关产品陆续开售，据社交平台用户反馈，售价89元的联动限定礼盒在上架后不到48小时即全平台售罄。

此次联动推出可莉「草莓爆米花味」与莱欧斯利「红茶黑巧味」两款角色定制口味及限定礼盒，超40款脆脆鲨产品换上联动新包装。产品设计成为玩家社群的讨论焦点：礼盒预留虚线供裁剪收藏、封口贴纸对应角色配色、内盒反向开口避免损伤人物印刷、外包装附带对应口味香气、每个小包装印有不同表情的角色头像……这些细节体现出品牌对玩家收藏心理的精准洞察。

小红书上，不乏玩家分享以礼盒包装为素材制作而成的纸立牌、冰箱贴和徽章展示板等周边，相关教程帖单篇获赞超8000，二次创作反向验证了产品设计的可玩性。

不止于实体产品，此次联动也延伸至游戏内。《原神》千星奇域模式推出定制头饰「乐园闹闹鲨」，玩家扫描联动产品包装内二维码即可获取兑换码。4月8日「月之六」版本更新后，该头饰已开放兑换。据了解，这是《原神》首次将千星奇域模式道具引入商业化联动。千星奇域的高自由度与可拓展性，或许也能为《原神》未来的联动项目带来更多可能性。

除包装扫码抽奖外，联动还设有积分兑好礼活动。玩家可通过邀请回归好友(3月27日起)及完成游戏内任务(4月8日版本更新后开放)两种方式积攒积分，积分可兑换抽奖券，用于抽取联动限定周边。

一条小红书高赞帖总结了此次联动的五大优点——上架快、口味新不清库存、后期持续上新、周边细节到位、不预售秒发货。据了解，联动产品目前已陆续在线下商超渠道上架，后续还将在各大城市开启线下主题活动，已有不少玩家在社区中询问详细行程安排。

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